Google.
Google's policy says it doesn't "sell" your data §10.2 — because under California's narrow definition, running the world's largest ad auction on your behalf isn't technically a sale. They link your Search, Gmail, YouTube, Maps, Chrome, and Android activity into one cross-device profile §3.1, pull in your activity from over 2 million non-Google sites via ads and analytics §5.2, train Gemini on "publicly available" web data including, plausibly, you §6.1, and keep some data for "legitimate business purposes" — undefined, indefinite §8.1. Incognito mode does not stop the partner-site pipeline §5.3. Your school or employer's domain admin can read your mail and lock you out of your own privacy settings §7.2.
At a glance, honestly.
Eight signals, color-coded. Like a model card for a machine — except the machine is reading your data.
The Privacy Label, honestly.
An Apple-style label for what's collected and a Cranor-style back-of-pack for what they do with it. Every cell links to the exact line in their policy.
The questions, answered.
No legalese. The eight things every visitor actually wants to know — answered the way your most cynical friend would put it.
Do they sell your data?
Google's policy literally says "Google does not sell your personal information." That's true under California's narrow definition. They still run the largest behavioral ad auction on Earth using your profile.Are they tracking you on other sites?
Over 2 million non-Google sites embed Google ads or Analytics. Your activity there flows back. Incognito doesn't stop it.Can your data train their AI?
"Publicly available information" feeds Translate, Gemini Apps, and Cloud AI. "Publicly available" is doing a lot of work in that sentence.Who can see what you do?
Google employees with "need" · service providers · ad/measurement partners · governments on request · your school or employer's domain admin (who can also lock your privacy settings).Can you delete everything?
You can delete account content. Some data is retained for "legitimate business or legal purposes" — undefined — and backup copies persist after deletion.Do they honor your opt-out?
Global Privacy Control is not mentioned in the policy. Opting out of personalized ads in My Ad Center does not stop data collection — only ad targeting.Special handling for minors?
Under-13 accounts go through Family Link. Teens get a Teen Privacy Guide. School-account students get a domain admin who can read everything and lock controls.Been fined for this before?
€50M GDPR fine (CNIL, 2019), $391.5M U.S. multi-state location-tracking settlement (2022), $700M Play Store antitrust settlement (2023), €4.34B EU Android antitrust fine — among others. The policy says none of this.The receipts, translated.
Five of the worst clauses, lifted verbatim. Strikethroughs are theirs. Marginalia is ours.
Dark patterns spotted.
Tricks the policy and surrounding UX use to make you "consent" without really consenting.
Your rights, by where you live.
Same company, wildly different rights depending on your jurisdiction. Direct links to the specific opt-out / delete / access flows.
- ✓ Right of access
- ✓ Right to erasure
- ✓ Right to rectification
- ✓ Right to data portability (Google Takeout)
- ✓ Right to object to processing
- ✓ Right to withdraw consent
Source: §9.2
The actual sources.
Every claim above is anchored to a line in the policy we analyzed. Click any section ID to view it in context.
SOURCE: https://policies.google.com/privacy · POLICY VERSION: 2026-04-02 · SNAPSHOT HASH: auto
- §1.1Preamble / trust statement"When you use our services, you’re trusting us with your information."
- §2.1Information collected — apps, browsers & devices"including IP address, crash reports, system activity, and the date, time, and referrer URL of your request."
- §2.2Information collected — your activity"we may collect call and message log information like your phone number, calling-party number, receiving-party number, forwarding numbers, sender and recipient email address, time and date of calls and messages, duration of calls, routing information, and types and volumes of calls and messages."
- §2.3Information collected — your location"GPS and other sensor data from your device"
- §3.1Why Google collects data — cross-product, cross-device"We may use the information we collect across our services and across your devices for the purposes described above."
- §4.1Why Google collects data — personalized ads"we may also show you personalized ads based on your interests and activity across Google services."
- §4.2Why Google collects data — Drive/Gmail/Photos carve-out"We don’t show you personalized ads based on your content from Drive, Gmail, or Photos."
- §4.3Why Google collects data — measure performance"When you visit sites or use apps that use Google’s ad or analytics services, those services may link information about your activity from that site or app with activity from other sites or apps that use our services."
- §4.4Why Google collects data — protect Google, users, public"We use information to help improve the safety and reliability of our services."
- §4.5Why Google collects data — automated processing"We use automated systems that analyze your content to provide you with things like customized search results, personalized ads, or other features tailored to how you use our services."
- §5.2Third-party partner ecosystem scale"There are over 2 million non-Google websites and apps that partner with Google to show ads."
- §5.3Activity on third-party sites and apps (incl. Incognito)"although Incognito mode in Chrome can help keep your browsing private from other people who use your device, third party sites and apps that integrate our services still share information with Google when you visit them."
- §6.1Business purposes — research and development / AI"we use publicly available information to help train Google’s AI models and build products and features like Google Translate, Gemini Apps, and Cloud AI capabilities."
- §7.1Sharing your information — when Google shares"We do not share your personal information with companies, organizations, or individuals outside of Google except in the following cases:"
- §7.2Sharing — domain administrators"Restrict your ability to delete or edit your information or your privacy settings"
- §7.3Sharing — partner cookies for ads & measurement"We also allow specific partners to collect information from your browser or device for advertising and measurement purposes using their own cookies or similar technologies."
- §7.4Sharing — legal reasons & government requests"Respond to any applicable law, regulation,legal process, or enforceable governmental request."
- §8.1Retaining your information"And some data we retain for longer periods of time when necessary for legitimate business or legal purposes, such as security, fraud and abuse prevention, or financial record-keeping."
- §8.2Deletion lag / backup persistence"there may be delays between when you delete something and when copies are deleted from our active and backup systems."
- §9.1Your privacy controls / policy change rights"We change this Privacy Policy from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent."
- §9.2EU users — service linking choices"If you’re a user in the EU, the decisions you make on linking services will affect how certain Google services can use the data across our services."
- §9.3International data transfers"We maintain servers around the world and your information may be processed on servers located outside of the country where you live."
- §10.1U.S. state law — categories of information collected"Inferences drawn from the above, like your ads interest categories."
- §10.2U.S. state law — "does not sell or share" claim"Google does not sell your personal information. Google also does not “share” your personal information as that term is defined in the California Consumer Privacy Act (CCPA)."
- §11.1Scope — applies to all Google services & affiliates"This Privacy Policy applies to all of the services offered by Google LLC and its affiliates, including YouTube, Android, and services offered on third-party sites, such as advertising services."
- §12.1Policy version / effective date"Effective April 2, 2026"